A misdirected basic desire is uncontrollable like a wild horse, whereas a positive desire is like a tamed steed. One leads you to a life of suffering and confusion while the other carries you toward your Purposehood and a life […]
A misdirected basic desire is uncontrollable like a wild horse, whereas a positive desire is like a tamed steed. One leads you to a life of suffering and confusion while the other carries you toward your Purposehood and a life of clarity and abundance.
How to transform your distracting desire into fuel for your admirable growth
What motivates you? Psychologist professor Steven Reiss studied extensive data of over 6,000 people worldwide before he concluded that there were 16 basic desires that motivate a human. Every person is uniquely driven by the degree of intensity in those desires, and if you were to understand that intensity, you could then predict their behavior. He viewed strong and weak basic desires in a person as the sources of motivation for their actions and traits. Understanding your driving basic desires will not only give you key insights of your own motivation and behavior, but also a new window of understanding of the ups and downs of all your relationships with your family, work team members, and other groups you interact with. This deeper awareness will help you avoid misunderstandings, resolve conflicts, and appreciate the uniqueness of yourself and others.
The Reiss Motivation Profile® (RMP) is a scientifically valid (17 peer reviewed articles), standardized assessment of what motivates any person over the age of 12. It’s used by key institutions around the world to improve self-understanding and unleash the potential of students, athletes, managers. It’s also used to promote better relationships among spouses, parents-children, and team members in sports, and social groups like forums. It’s also a vital tool for every business in order to increase productivity and employ engagement.
Ammar sought fulfillment at a young age by exploring anthropology and world religions spending ten years with Sufi masters and religious scholars, studying, teaching, and subsequently serving as a cleric. Later he focused on entrepreneurship, where he pursued success by starting and seed-investing in over thirty businesses with thousands of employees, four of which are currently led by members of YPO, a global leadership community of chief executives. Ammar's startup spirit extended to volunteering in YPO, where he is a founding member of eleven chapters spanning four continents, positively impacting their communities. He also founded the YPO Change Makers Club where members and spouses share their expertise with the wider community.
Ammar holds an engineering degree from the University of Central Florida, and he is a Harvard Business School alumnus from "The President's Program in Leadership."
After a near-death experience followed by an eleven-year deep dive into the meaning of life, today Ammar is focused on working with Purposehood®️ therapists, life engineers, and business engineers, both volunteers and professionals to spark a movement to unleash the potentiality of every human toward their existential purpose in order to build a better future for all.
Ammar shares The Purposehood®️ Method in workshops, talks, and courses based on his book (Amazon #1 new release in Humanist Philosophy and Transpersonal Psychology): "Purposehood: Transform Your Life, Transform the World”.
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